Iowa is not always about giving the best speeches and having the best advertising campaigns (though there is an argument to be made for Obama on both those fronts). The number of voters in Iowa means that it is a state which can be won with a good old-fashioned field program. A recent article from The Politico talked about Obama's field program and the real effort that is going into it.
Barack Obama began his speech in an odd and important way, a way that did not make a single news story.Obama was delivering a major address, reminding voters of his early opposition to the Iraq war. It was big deal speech. There were prepared texts handed out to the press and everything.
But Obama's first words were not in his text, even though they may have been the most important words he spoke all day.
"If you have not yet signed up as a Barack Obama supporter, hopefully after the speech you will," he told the crowd at the Polk County Convention Complex.
"Fill out one of those cards. We'll have volunteers all across the doors. You won't be able to get out without seeing one of these cards."
Pretty mundane stuff, right? Which is why most candidates don't bother with it. Especially not in a speech being covered by the national press, with six TV cameras grinding away.
But that Obama did bother with it is the most important sign I have seen that he actually understands Iowa.
It seems like a simple thing, it really doesn't seem like the kind of thing that could win an election... but it can. On these cards the campaign collects e-mail addresses, phone numbers, and addresses. This will allow the campaign to get voters to the caucus sites. The Politico article goes on to say:
While I was in Des Moines, I talked to Gordon and Monica Fischer. Gordon was the Democratic Party chairman here during the last presidential election. Monica worked in the administration of former Gov. Tom Vilsack.Every Democratic presidential campaign called the Fischers this time to ask for their support. Last week, the couple announced they were going to work for Obama.
One reason, they told me, is they think Obama is the best candidate, with the greatest chance of winning.
But there was another reason.
"He is the best-organized in Iowa," Gordon said. "He has the best ground game."
"And his people," Monica said, "are relentless."
Relentless is good. Real good. Relentless works in Iowa.
http://www.politico.com/news/stories/100 7/6174.html
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